Nigeria and Kenya have been listed among countries with highest illegal Premier League viewers causing heavy losses to Premier League clubs.
This is according to a study carried out by American sponsorship valuation firm GumGum Sports and London-based digital piracy experts MUSO.
The study has revealed that illegal streaming is causing Premier League clubs to lose around £1million (approximately Sh128 million) in sponsorship per game.
Sampling eight matches from the top flight last term, the study showed that each game attracted an average illegal audience of 7.1 million viewers.
China had the highest number of illegal viewers (one million) while Nigeria, India and Vietnam also featured in the list. The UK was ranked 11th on the list for digital piracy views.
“Clubs and sponsors have never been able to quantify media exposure from unauthorised streaming, which over the years amounts to billions of dollars in unrealised value,” said GumGum Sports vice president of partnerships and strategy Jeff Katz.